Not L.A , Not The Bay

We visited today Pismo Beach. It is a cute beach town. As you guys know I love baseball hats. I was checking one of the local shops. I saw “Not L.A, Not The Bay” hat. Instead of saying “ Pismo Beach” they created a story to share. Also something unique and cool way to say where is Pismo Beach. It’s 3 hours to L.A and 3 hours to the Bay Area.

It made me to think so many ways to describe what we are doing, selling and sharing in our daily lives.